Google’s Seo Starter Guide

Seo is an essential part of any online presence. Without a well-placed seo strategy, you may end up losing your customer base and/or putting your brand at risk for poor conversion. However, there are multiple ways to create a seo strategy and only one for each person.

Most people use the seo guide formula: include relevant keywords in your site’s title and/or subdomain, choose an effective Seo method (i.e. no one method should be used for all campaigns), and run a few tests to see if the changes worked.

This article will go into detail about both of these pieces of information and how they can help you begin creating a successful seo campaign for your business.

Use compelling titles

google's seo starter guide

A title is the first word of your website or advertisement. Your title can be as long as your content, it can be just a short phrase if that’s all you have.

The title is the first word of your content, so make sure it matches up with the content you have. If there is a different content to have with this title, create another content to match up with that.

Title blindness can happen. You look at your title and think, “That’s good, but what about…?” Then you look at what others have had same titles and found success.

It’s a confidence killer to know others have had success with this, but you can make changes if you want to.

Create a static home page

google's seo starter guide

When you have a new account, it’s time to create a home page for it. This page will be your “website”, and you will use it to introduce yourself and your services.

To do this, go to your account page, and then click on the “Home” link under the “About Me” section. This will bring you back to the first page you logged in with, if you had one.

You should now have a static home page with your username, a little message from Google (this is normal), and maybe some buttons or features you can use.

Bullet pointended: Add some content!

Now that your homepage has some content, let’s add some people and services! You can start by adding your username and then adding an introduction or content for yourself.

Use rel=”next” and rel=”prev” links

google's seo starter guide

If you have a new item you want to show off, use the “rel=” next and rel=”previous” links to display your next and previous products. This will make it easy for other people to find what you have in store, or if they click on one of those links, they can go buy it.

Similarly, if you have a product that is changing frequently, use the “rel=” next and “rel=” previous links to display your most recent purchase! This will help people easily find your new product and purchase it.

Using these rel=”next” and rel=”prev” links will also make it easy for people to quickly navigate between products.

Add h-tags

google's seo starter guide

Once you’ve entered your keywords, your next step is to add them to your site. Enter them into the search bar at the top of your page and start finding sites that match yours.

Most importantly, make sure those sites are linking back to yours! This helps display quality content that can help drive traffic to your site.

Use the correct m-dashes

google's seo starter guide

The m-dashes are the extra lines that appear next to your words. They give your content more strength and meaning.

Using only the standard d-tensioned d-lines will result in less impact and meaning for your content. This is because most people use slightly curved m-dashes instead.

That is not a bad thing, though. It gives more space to fit more information! As a web designer, you get that kind of stuff. You can add some flare to your content with it!

You can also use both sides of the m-dash at the same time. This is called using a left or right pattée of the m-dash.

Create a sitemap

google's seo starter guide

Once you have your website set up, the first step is to create a seo-friendly sitemap. A seo-friendly sitemap is a document that details the pages on your website, in order.

A seo-friendly sitemap is created by placing all of your main sections at the top, then categories and subcategories. Finally, you list out all of your pages.

This way, search engines can easily find your site for some quick queries. As a rule, sites with a lower number of pages are more difficult for search engines to index and rank against competitors.

Google has made it very clear that having fewer pages on a website is going to hurt it in the rankings. You can see this by using their Page breakCompare tool.

Submit to SEO plugins

google's seo starter guide

Once your site is up, you will want to add it to an SEO plugin. Most popular ones are Google categories & tags, Yoast SEO, and Hreas.

These tools will integrate with your website and give you signals on how your site is being indexed. This allows you to submit your site to search engines, which increases your ranking in search.

By using these plugins, you can set up alerts for changes to the plugin and score them as updates! As they update their software, yours should automatically update!

This makes your life easier as a start-up business, as you can easily test what changes you should make and how they affect rankings.

Optimize your titles

google's seo starter guide

Even though your content is great, if your title is poor, you can create a powerful connection between your audience and your content. A well-defined title can make or break your content launch.

A poor title may not be noticed by the majority of your audience, which is why it matters to define it properly. When people search for something, they look at many things before settling on the one they want to find.

The same goes for websites. People look at titles and links in their browsers, not necessarily on mobile devices. If you have a long link, try shortened introduction and introduce yourself with a little rel=noframe style=\”display|text|link|text\”>.



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